Justin Kistner

Justin Kistner is author of the 2013 Social Rich Media Benchmark Report and VP of Strategy at ShopIgniter, recently acquired by Mixpo. Justin has been a well-renowned leader in social marketing strategy for over ten years with leadership roles at Spruce Media, a Facebook sPMD media buying company and Webtrends where he pioneered social analytics for Facebook campaigns. Justin has delivered many industry firsts, including a patent-pending content scoring algorithm. In the early days of social marketing, he helped architect social strategy for clients such as Intel, Oracle, and Jive Software. Justin contributes for media sites such as ReadWrite, Venture Beat, and more and has been a featured speaker at conferences such as OMMA Global, Web 2.0 Expo, eMetrics, and Social Fresh.

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