CEO and founder of Social Fresh, the social media education company. Jason is a social media consultant, a social media speaker and industry analyst. He consults with corporations and agencies on social media strategy, building community, and influencer outreach.

If you are a social media agency, send me a message on Twitter (@jasonkeath) to be added to my ongoing list.

332 articles posted

  • twitter marketing

    5 Twitter Content Ideas For Your Holiday Marketing

    Twitter is sending business accounts emails with the 5 suggestions below. The suggestions are “holiday marketing” suggestions that promote some simple content ideas, promotes Vine, AMEX’s Small Business Saturday, and Twitter-exclusive sales. The main call to action...

  • Top 7 Social Strategy Mistakes According To The Experts

    When social media campaigns fail, we all lose. And often social marketing efforts could be wildly more successful if a few simple fundamentals were given more attention early on. To help provide a roadmap for those...

  • Altimeter 7 Success Factors

    The 7 Success Factors For Social Business [RESEARCH]

    88% of of social strategists, according to Altimeter Research, are not confident that their social plans look beyond the next 12 months. And 66% of them have not connected their strategies to business outcomes. Umm, Houston,...

  • Twitter analtyics

    New Twitter Analytics, 10 Quick Metrics You Can Use Today

    Twitter recently opened up their analytics product to anyone with a Twitter login. Previously it was reserved for Twitter ad customers only. UPDATE: This is still rolling out slowly to all Twitter users. Most have access, but...

  • Does Your Content Mean Anything?

    Content marketing is the new happy, fuzzy, buzz word for digital marketing. Here is a glimpse at the growth of the term ‘content marketing’ being searched for on Google over the past few years. It is no...

  • know when to use a Facebook promoted post

    This Is When You Should Use Facebook's Promoted Posts

    The smart folks over at Convince and Convert put together the awesome image below which outlines a clear set of rules for knowing when to use Facebook’s promoted post feature. This is a great best practice...