Tip: The Necessity of 60 Hour Content
Today’s tip is an excerpt from Social Fresh’s Content Marketing Template. If you’ve ever heard me talk about content marketing, you know that I am a big believer in spending MORE time on FEWER pieces of...
As the CEO and founder of Social Fresh, Jason is the lead analyst and consultant for all Social Fresh brand clients. Jason has 15+ years of experience as a marketing leader and focuses on how to help brands be more creative with their social media. Jason is regularly featured as a keynote speaker on social media and is regularly quoted as a social media expert by the NY Times, MSNBC, USA Today, and more.
337 articles posted
-
-
Tip: Turn Your Company's Email Into A Content Library
This tip is one of dozens from a report we are releasing next week called the Content Marketing Template. It’s the comprehensive guide for building a content plan that delivers real business results. If you are reading this, you likely send...
-
Tip: The real benefit of "big data" and listening
As marketers we hear a lot about listening, monitoring, and big data. Today’s tip is a preview of our webinar next week with Forrester and Synthesio on helping your social media focus more on the customer (click...
-
Tip: The Perfect Number of Instagram Hashtags
Last week, the team from Piqora joined us at the Social Fresh Conference to discuss marketing on Instagram and Pinterest. During their presentation, they shared a stat about Instagram hashtags that surprised and intrigued me: ...
-
Tip: The Vanilla Ice Rule of Content Marketing
I call this week’s tip “the Vanilla Ice rule.” At the next Social Fresh Conference, later this month in San Diego, I am going to give a presentation on this and something I call content envy, but...
-
Tip: The Secret To How Buffer Creates So Much Awesome Content
Buffer runs one of my favorite company blogs. They set a great example for anyone looking to utilize a blog to grow their business (which everyone should all be doing). One of the two content creators over at Buffer,...
-
A Masterclass In Social Marketing: 7 Tips From The Experts
Twice a year the smartest minds in social media come together at Social Fresh Conference. They share their best strategies and tactics for building a better business using social marketing. We pulled together some of the best tips...
-
Tip: Data isn't sexy, but visual storytelling is
I wanted to share a quick Social Fresh Conference insight from one of our speakers, Josh Karpf (@jkarpf), Global Director of Social at Spotify. I thought this was a cool way to turn data into a...
-
Tip: Learn how to create killer content using research
“Having your company or brand attached to a significant piece of research that actually reveals new, useful information is one of the best ways to show your prospects that you are not just trying to...
-
14 things social marketers say
One of the big themes we’ve seen a steady increase in through all the Social Fresh Conferences has to be the focus by marketers on visual storytelling. Quality images are no longer an option for many...
