333 articles posted

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  Tip: The Vanilla Ice Rule of Content Marketing

  I call this week’s tip “the Vanilla Ice rule.” At the next Social Fresh Conference, later this month in San Diego, I am going to give a presentation on this and something I call content envy, but...
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  Tip: The Secret To How Buffer Creates So Much Awesome Content

  Buffer runs one of my favorite company blogs. They set a great example for anyone looking to utilize a blog to grow their business (which everyone should all be doing). One of the two content creators over at Buffer,...
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  A Masterclass In Social Marketing: 7 Tips From The Experts

  Twice a year the smartest minds in social media come together at Social Fresh Conference. They share their best strategies and tactics for building a better business using social marketing. We pulled together some of the best tips...
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  Tip: Data isn't sexy, but visual storytelling is

  I wanted to share a quick Social Fresh Conference insight from one of our speakers, Josh Karpf (@jkarpf), Global Director of Social at Spotify. I thought this was a cool way to turn data into a...
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  Tip: Learn how to create killer content using research

  “Having your company or brand attached to a significant piece of research that actually reveals new, useful information is one of the best ways to show your prospects that you are not just trying to...
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  14 things social marketers say

  One of the big themes we’ve seen a steady increase in through all the Social Fresh Conferences has to be the focus by marketers on visual storytelling. Quality images are no longer an option for many...
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  How Tim Cook changed the Apple Watch social media conversation

  The smart folks over at Synthesio (a Social Fresh Conference partner) helped us out with some stats about what the world thinks of the new Apple Watch. Synthesio monitors across social media platforms, review sites, forums, blogs and the...
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  Tip: The live appearance lead magnet

  Any time you make a public appearance you should TRY to get email leads out of it. No matter how small or large the event, have a couple resources you can point people to that allow you...
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  Tip: What image types actually help your blog post get shared?

  Quick Sprout recently gathered some data for image use in blog posts, which suggests, among other things, that using royalty-free images are no longer beneficial to a blog post’s success. Neil Patel and his team did a quality job...
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  Tip: You won't believe what Facebook just did to improve the newsfeed...

  Yesterday Facebook announced a few improvements to the newsfeed. They are trying to reduce click-bait posts like those popularized by Upworthy and similar sites that create a lot of curiosity, but tell you very little about what...