As the CEO and founder of Social Fresh, Jason is the lead analyst and consultant for all Social Fresh brand clients. Jason has 15+ years of experience as a marketing leader and focuses on how to help brands be more creative with their social media. Jason is regularly featured as a keynote speaker on social media and is regularly quoted as a social media expert by the NY Times, MSNBC, USA Today, and more.

338 articles posted

  • 54 Clear Warning Signs That You Work in Social Media

    If you’re reading this, you likely work in digital marketing. Join hundreds of your peers at the most advanced social marketing conference of the year at Social Fresh 2015. A few years ago I came clean...

  • What are Facebook video ads good for?

    Facebook video and Facebook video ads are important for your business. Based on Mixpo’s recent State of Video Ads report, Facebook will overtake Youtube in the next 12 months as the leader in online video ads. But,...

  • Tip: Do not focus on Facebook

    Bleacher Report is one of the most popular sports news websites in the world, so much so that they are competing with the likes of ESPN, CBS, etc. And they are not committed to Facebook, which is...

  • Social Fresh Tips

    Tip: You are not tweeting enough

    I saw a benchmark study recently, from HubSpot, and a couple of their Twitter benchmark stats made me worry. HubSpot surveyed 7,000 of their customers, who I would anecdotally guess are more digitally and social savvy than the average...

  • Tip: 6 Lessons For Building A Highly Engaged LinkedIn Group

    Community is a truly under-utilized instrument in the social marketer’s toolkit. Keeping customers and potential customers engaged in conversations that your brand hosts, takes part in, or can learn from is incredibly valuable. Whenever I see a...

  • 5 Content Curation Secrets From Scott Monty

    Content curation is a game of numbers and filtering. To do it well, to be a depended upon news source for an audience, it also takes an attention to detail and consistency. Making sure the content...

  • Social Fresh Tips

    Tip: Signs of a healthy Twitter account

    Peter Bray (@petebray) did a great data rich post over on the Moz blog last month about what factors relate to an increase in Twitter followers. It is very in depth, with a ton of...

  • Top 10 social media acquisitions of 2014

    2014 has come and gone, which means quite a few social media companies have done the same. Twitter defended last years leader of acquisitions title with, yet again, 10 notable acquisitions. The leaders are Twitter with 10 acquisitions, Facebook...