334 articles posted

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  Tip: Do not focus on Facebook

  Bleacher Report is one of the most popular sports news websites in the world, so much so that they are competing with the likes of ESPN, CBS, etc. And they are not committed to Facebook, which is...
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  Tip: You are not tweeting enough

  I saw a benchmark study recently, from HubSpot, and a couple of their Twitter benchmark stats made me worry. HubSpot surveyed 7,000 of their customers, who I would anecdotally guess are more digitally and social savvy than the average...
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  Tip: 6 Lessons For Building A Highly Engaged LinkedIn Group

  Community is a truly under-utilized instrument in the social marketer’s toolkit. Keeping customers and potential customers engaged in conversations that your brand hosts, takes part in, or can learn from is incredibly valuable. Whenever I see a...
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  5 Content Curation Secrets From Scott Monty

  Content curation is a game of numbers and filtering. To do it well, to be a depended upon news source for an audience, it also takes an attention to detail and consistency. Making sure the content...
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  Tip: Signs of a healthy Twitter account

  Peter Bray (@petebray) did a great data rich post over on the Moz blog last month about what factors relate to an increase in Twitter followers. It is very in depth, with a ton of...
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  Top 10 social media acquisitions of 2014

  2014 has come and gone, which means quite a few social media companies have done the same. Twitter defended last years leader of acquisitions title with, yet again, 10 notable acquisitions. The leaders are Twitter with 10 acquisitions, Facebook...
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  Ultimate Recap: Top new social media tools of 2014

  For several years now we have been pulling together our annual list of top new social media tools from the year before. It is always a fan favorite and for good reason. As marketers, we love...
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  Tip: The Necessity of 60 Hour Content

  Today’s tip is an excerpt from Social Fresh’s Content Marketing Template. If you’ve ever heard me talk about content marketing, you know that I am a big believer in spending MORE time on FEWER pieces of...
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  Tip: Turn Your Company's Email Into A Content Library

  This tip is one of dozens from a report we are releasing next week called the Content Marketing Template. It’s the comprehensive guide for building a content plan that delivers real business results. If you are reading this, you likely send...
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  Tip: The real benefit of "big data" and listening

  As marketers we hear a lot about listening, monitoring, and big data. Today’s tip is a preview of our webinar next week with Forrester and Synthesio on helping your social media focus more on the customer (click...