CEO and founder of Social Fresh, the social media education company. Jason is a social media consultant, a social media speaker and industry analyst. He consults with corporations and agencies on social media strategy, building community, and influencer outreach.
If you are a social media agency, send me a message on Twitter (@jasonkeath) to be added to my ongoing list.
I saw a benchmark study recently, from HubSpot, and a couple of their Twitter benchmark stats made me worry. HubSpot surveyed 7,000 of their customers, who I would anecdotally guess are more digitally and social savvy than the average...
Community is a truly under-utilized instrument in the social marketer’s toolkit. Keeping customers and potential customers engaged in conversations that your brand hosts, takes part in, or can learn from is incredibly valuable. Whenever I see a...
Content curation is a game of numbers and filtering. To do it well, to be a depended upon news source for an audience, it also takes an attention to detail and consistency. Making sure the content...
Peter Bray (@petebray) did a great data rich post over on the Moz blog last month about what factors relate to an increase in Twitter followers. It is very in depth, with a ton of...
2014 has come and gone, which means quite a few social media companies have done the same. Twitter defended last years leader of acquisitions title with, yet again, 10 notable acquisitions. The leaders are Twitter with 10 acquisitions, Facebook...
For several years now we have been pulling together our annual list of top new social media tools from the year before. It is always a fan favorite and for good reason. As marketers, we love...
Today’s tip is an excerpt from Social Fresh’s Content Marketing Template. If you’ve ever heard me talk about content marketing, you know that I am a big believer in spending MORE time on FEWER pieces of...
This tip is one of dozens from a report we are releasing next week called the Content Marketing Template. It’s the comprehensive guide for building a content plan that delivers real business results. If you are reading this, you likely send...
As marketers we hear a lot about listening, monitoring, and big data. Today’s tip is a preview of our webinar next week with Forrester and Synthesio on helping your social media focus more on the customer (click...
Last week, the team from Piqora joined us at the Social Fresh Conference to discuss marketing on Instagram and Pinterest. During their presentation, they shared a stat about Instagram hashtags that surprised and intrigued me: ...
