CEO and founder of Social Fresh, the social media education company. Jason is a social media consultant, a social media speaker and industry analyst. He consults with corporations and agencies on social media strategy, building community, and influencer outreach.

If you are a social media agency, send me a message on Twitter (@jasonkeath) to be added to my ongoing list.

331 articles posted

  • Stop creating content that doesn't convert

    The Kapost blog has a great post by Laura E. Peterson on creating what they call “brilliant microcontent” from a stable of Pillar Content. A content pillar is, from KaPost, “a substantive piece of content on a...

  • 3 Snapchat marketing fundamentals for brands

    Our friends over at Firebrand Group just came out with a new free ebook on Snapchat called the Marketer’s Guide to Snapchat. If your brand is just getting started on Snapchat, thinking about jumping in, or...

  • 5 Habits To Help Wake Up Your Marketing Mind

    I was talking to my friend Peter Shankman last week about his amazing masterminds event series ShankMinds. Peter is one of Social Fresh Conference‘s highest rated speakers of all time. He inspires audiences more than...

  • 54 Clear Warning Signs That You Work in Social Media

    If you’re reading this, you likely work in digital marketing. Join hundreds of your peers at the most advanced social marketing conference of the year at Social Fresh 2015. A few years ago I came clean...

  • What are Facebook video ads good for?

    Facebook video and Facebook video ads are important for your business. Based on Mixpo’s recent State of Video Ads report, Facebook will overtake Youtube in the next 12 months as the leader in online video ads. But,...

  • Tip: Do not focus on Facebook

    Bleacher Report is one of the most popular sports news websites in the world, so much so that they are competing with the likes of ESPN, CBS, etc. And they are not committed to Facebook, which is...

  • Social Fresh Tips

    Tip: You are not tweeting enough

    I saw a benchmark study recently, from HubSpot, and a couple of their Twitter benchmark stats made me worry. HubSpot surveyed 7,000 of their customers, who I would anecdotally guess are more digitally and social savvy than the average...

  • Tip: 6 Lessons For Building A Highly Engaged LinkedIn Group

    Community is a truly under-utilized instrument in the social marketer’s toolkit. Keeping customers and potential customers engaged in conversations that your brand hosts, takes part in, or can learn from is incredibly valuable. Whenever I see a...