As the CEO and founder of Social Fresh, Jason is the lead analyst and consultant for all Social Fresh brand clients. Jason has 15+ years of experience as a marketing leader and focuses on how to help brands be more creative with their social media. Jason is regularly featured as a keynote speaker on social media and is regularly quoted as a social media expert by the NY Times, MSNBC, USA Today, and more.
Working in social media is like trying to ride a pony through a bouncy castle. I say this because of the chaos. The constantly changing landscape. And tools. And platforms. And rules. You have to be nimble....
If every piece of your company is moving in their own direction, you can be sure of one thing: none of you will be moving forward together. The key to a successful social media strategy for any organization...
Podcasting has seen a resurgence in the last year that may have put it on your business’s radar. And you should be considering a podcast for your business. At last year’s Social Fresh Conference, we started an...
My good friend Faris Yakob is one of the smartest marketing and advertising folks you’ll ever meet. I just finished reading his book, Paid Attention, and I highly recommend it for anyone who runs a business or works...
YouTube is becoming more important as brands look to expand the use of video as a quality engagement opportunity. LEGO is a great example of a brand invested in YouTube and is consistently growing a large video...
Contest is closed. Thank you to all who shared, interacted, and participated. Our Grand Prize winner is announced below… Congratulations to DANIELL HUBNER for winning the Social Fresh 2019 Grand Prize Full VIP Scholarship! (Winners of the...
Who a conference puts on stage to speak is very important. I don’t think most events give this enough consideration. One easy way I know this is that, somehow, I still see panels that are made...
The Kapost blog has a great post by Laura E. Peterson on creating what they call “brilliant microcontent” from a stable of Pillar Content. A content pillar is, from KaPost, “a substantive piece of content on a...
Our friends over at Firebrand Group just came out with a new free ebook on Snapchat called the Marketer’s Guide to Snapchat. If your brand is just getting started on Snapchat, thinking about jumping in, or...
MasterMinds are an investment I recommend for anyone in marketing or running a business. These kinds of events are great for confirming what you know and stretching your creative legs. Plus, the networking and relationship building...
