As the CEO and founder of Social Fresh, Jason is the lead analyst and consultant for all Social Fresh brand clients. Jason has 15+ years of experience as a marketing leader and focuses on how to help brands be more creative with their social media. Jason is regularly featured as a keynote speaker on social media and is regularly quoted as a social media expert by the NY Times, MSNBC, USA Today, and more.

339 articles posted

  • Consider tweeting fewer links

    Twitter use to be so cool. It was a water cooler conversation everyday. A chat room you never wanted to leave. And then it wasn’t. I still love Twitter. But anyone who has been on the...

  • The 3 most overlooked social media strategy steps

    If every piece of your company is moving in their own direction, you can be sure of one thing: none of you will be moving forward together. The key to a successful social media strategy for any organization...

  • Podcasting beats cold calling

    Podcasting has seen a resurgence in the last year that may have put it on your business’s radar. And you should be considering a podcast for your business. At last year’s Social Fresh Conference, we started an...

  • The best way to convert your Youtube viewers

    YouTube is becoming more important as brands look to expand the use of video as a quality engagement opportunity. LEGO is a great example of a brand invested in YouTube and is consistently growing a large video...

  • Win A VIP Trip To Social Fresh Conference 2015

    Contest is closed. Thank you to all who shared, interacted, and participated. Our Grand Prize winner is announced below… Congratulations to DANIELL HUBNER for winning the Social Fresh 2019 Grand Prize Full VIP Scholarship! (Winners of the...

  • Speaker Inclusion: How Conferences Select Speakers

    Who a conference puts on stage to speak is very important. I don’t think most events give this enough consideration. One easy way I know this is that, somehow, I still see panels that are made...

  • Stop creating content that doesn't convert

    The Kapost blog has a great post by Laura E. Peterson on creating what they call “brilliant microcontent” from a stable of Pillar Content. A content pillar is, from KaPost, “a substantive piece of content on a...

  • 3 Snapchat marketing fundamentals for brands

    Our friends over at Firebrand Group just came out with a new free ebook on Snapchat called the Marketer’s Guide to Snapchat. If your brand is just getting started on Snapchat, thinking about jumping in, or...