As the CEO and founder of Social Fresh, Jason is the lead analyst and consultant for all Social Fresh brand clients. Jason has 15+ years of experience as a marketing leader and focuses on how to help brands be more creative with their social media. Jason is regularly featured as a keynote speaker on social media and is regularly quoted as a social media expert by the NY Times, MSNBC, USA Today, and more.

339 articles posted

  • Behind the Curtain of Old Spice's Viral Video Mega Hit

    At 9am EST last Tuesday, July 13th Old Spice kicked off what has easily been the biggest short term social media successes to date. And probably the manliest too. We sat down with Dean McBeth (@evilspinmeister),...

  • The Secrets Behind Real Blogger Outreach

    Brands love bloggers. Most brands and agencies, however, are bad at reaching out to them. Influencers call many platforms home (Twitter, Facebook, Myspace, Blogs) and come in the form of many scales. Smaller online audiences of influence...

  • 6 Branded Viral Videos to Love

    It is indeed possible to love a branded viral video. Music videos are the undeniable king of branded viral videos, and viral videos in general if you check the all time Youtube charts. Something to...

  • Truly Bizarre @BPglobalPR Interview [video]

    From a conference session that can best be described as truly bizarre, today at TWTRCON NYC, BP Terry of the fake Twitter account @BPglobalPR showed up to speak and be interviewed. Terry was in full disguise,...