As the CEO and founder of Social Fresh, Jason is the lead analyst and consultant for all Social Fresh brand clients. Jason has 15+ years of experience as a marketing leader and focuses on how to help brands be more creative with their social media. Jason is regularly featured as a keynote speaker on social media and is regularly quoted as a social media expert by the NY Times, MSNBC, USA Today, and more.

337 articles posted

  • Top 15 Articles on SocialFresh.com in 2010

    1. 21 Unique Location Marketing Examples Foursquare was by far the most requested topic on the site this year up until October. Then Facebook took over. 2. Social Media is the 3rd Era of the Web Justin...

  • Use Brain Power Not Money to Reach More People

    Mike Volpe of Hubspot drops some great perspective here for businesses stuck in the “spend more to reach more people” trap. Advertising can be a valuable tool to reach people, but sometimes brain power can...

  • Can Klout Really Measure Influence?

    When I first met Joe Fernandez (@JoeFernandez), CEO and Cofounder of Klout, I thought little more of Klout than a new Twitter score. And to be honest, that is what they were for some time. A...

  • Private Communities Are Hard, But Worth It [VIDEO]

    InterContinental Hotels Group is the largest hotel company in the world. And they have been quietly using social media for a couple years. But unless you are one of their loyalty members, you likely do...

  • Twitter Is Not A Marketing Strategy [VIDEO]

    Earlier this year Jay Baer (@jaybaer) gave a great presentation at Social Fresh St. Louis. This 2 minute segment speaks to why companies should not focus on the tools for their strategy in social media....

  • Social Media Case Study Template

    Social media loves it some case studies. Social Fresh and myself have been just as big of a culprit as anyone. Hell, the Social Fresh conference series has used it in our marketing since day one. The...

  • Lowe's To Launch 90% Off Coupons Through Facebook

    Talk about making a splash. Lowe’s Home Improvement is planning on releasing a massive Facebook campaign early next month that will give their Facebook fans 90% off certain products. They will host this “Black Friday Sneak...

  • Are You Using Social Media Tools To Pretend To Care?

    Stuart Tracte (@stwo) got some good video today of Brian Simpson (@bsimi) of the Roger Smith Hotel (@rshotel) talking about Community Management. Brian was summarizing a couple thoughts at the Community Managers NYC Meetup. He focused...

  • Facebook Pages Need Love Too

    A good friend of mine recently made a deal with his 6 year old son, he told him if he could keep a plant alive for 3 months, they could get a dog. The son...