As the CEO and founder of Social Fresh, Jason is the lead analyst and consultant for all Social Fresh brand clients. Jason has 15+ years of experience as a marketing leader and focuses on how to help brands be more creative with their social media. Jason is regularly featured as a keynote speaker on social media and is regularly quoted as a social media expert by the NY Times, MSNBC, USA Today, and more.
One of the most rewarding parts of watching the evolution of this industry we call social media, is seeing smart, talented people get rewarded in their careers. People like David Armano and Frank Eliason are...
Social media is fast becoming an ecosystem of mobile and web apps. From business and enterprise tools to social games to personal and service based apps. When you think back to a year filled with social...
1. 21 Unique Location Marketing Examples Foursquare was by far the most requested topic on the site this year up until October. Then Facebook took over. 2. Social Media is the 3rd Era of the Web Justin...
Jason Falls (@jasonfalls) speaks, on the keynote panel at Social Fresh St. Louis 2010, in response to a question of how companies should think about getting started with mobile marketing. Mobile is a fast growing marketing...
Mike Volpe of Hubspot drops some great perspective here for businesses stuck in the “spend more to reach more people” trap. Advertising can be a valuable tool to reach people, but sometimes brain power can...
When I first met Joe Fernandez (@JoeFernandez), CEO and Cofounder of Klout, I thought little more of Klout than a new Twitter score. And to be honest, that is what they were for some time. A...
InterContinental Hotels Group is the largest hotel company in the world. And they have been quietly using social media for a couple years. But unless you are one of their loyalty members, you likely do...
Earlier this year Jay Baer (@jaybaer) gave a great presentation at Social Fresh St. Louis. This 2 minute segment speaks to why companies should not focus on the tools for their strategy in social media....
Social media loves it some case studies. Social Fresh and myself have been just as big of a culprit as anyone. Hell, the Social Fresh conference series has used it in our marketing since day one. The...
Talk about making a splash. Lowe’s Home Improvement is planning on releasing a massive Facebook campaign early next month that will give their Facebook fans 90% off certain products. They will host this “Black Friday Sneak...
