Can Klout Really Measure Influence?
When I first met Joe Fernandez (@JoeFernandez), CEO and Cofounder of Klout, I thought little more of Klout than a new Twitter score. And to be honest, that is what they were for some time. A...
CEO and founder of Social Fresh, the social media education company. Jason is a social media consultant, a social media speaker and industry analyst. He consults with corporations and agencies on social media strategy, building community, and influencer outreach.
If you are a social media agency, send me a message on Twitter (@jasonkeath) to be added to my ongoing list.
334 articles posted
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Private Communities Are Hard, But Worth It [VIDEO]
InterContinental Hotels Group is the largest hotel company in the world. And they have been quietly using social media for a couple years. But unless you are one of their loyalty members, you likely do...
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Twitter Is Not A Marketing Strategy [VIDEO]
Earlier this year Jay Baer (@jaybaer) gave a great presentation at Social Fresh St. Louis. This 2 minute segment speaks to why companies should not focus on the tools for their strategy in social media....
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Social Media Case Study Template
Social media loves it some case studies. Social Fresh and myself have been just as big of a culprit as anyone. Hell, the Social Fresh conference series has used it in our marketing since day one. The...
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Lowe's To Launch 90% Off Coupons Through Facebook
Talk about making a splash. Lowe’s Home Improvement is planning on releasing a massive Facebook campaign early next month that will give their Facebook fans 90% off certain products. They will host this “Black Friday Sneak...
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Are You Using Social Media Tools To Pretend To Care?
Stuart Tracte (@stwo) got some good video today of Brian Simpson (@bsimi) of the Roger Smith Hotel (@rshotel) talking about Community Management. Brian was summarizing a couple thoughts at the Community Managers NYC Meetup. He focused...
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Facebook Pages Need Love Too
A good friend of mine recently made a deal with his 6 year old son, he told him if he could keep a plant alive for 3 months, they could get a dog. The son...
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7 Social Tools You Need To Know About
Keeping up with the latest and greatest software, tool sets, and social networks that make up social media as an industry is daunting. With every new corner of the industry, 10 competitors seem to pop up....
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How To Fight The Facebook Spam Monster
As social media gains in popularity, spammers do of course follow. The latest trend is an army of fake Facebook profiles posting spam links on Facebook pages. Facebook page spam is nothing new, but this latest,...
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Email Newsletters Are The Thanksgiving Dinner Of Your Marketing Strategy
Thanksgiving with the family is always an interesting proposition. We all love our families (no seriously). But we don’t necessarily always get along or choose to spend ALL our time together. But we always come...
