Consider tweeting fewer links
Twitter use to be so cool. It was a water cooler conversation everyday. A chat room you never wanted to leave. And then it wasn’t. I still love Twitter. But anyone who has been on the...
CEO and founder of Social Fresh, the social media education company. Jason is a social media consultant, a social media speaker and industry analyst. He consults with corporations and agencies on social media strategy, building community, and influencer outreach.
If you are a social media agency, send me a message on Twitter (@jasonkeath) to be added to my ongoing list.
329 articles posted
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This is the only can't-miss email for social media pros
Working in social media is like trying to ride a pony through a bouncy castle. I say this because of the chaos. The constantly changing landscape. And tools. And platforms. And rules. You have to be nimble....
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The 3 most overlooked social media strategy steps
If every piece of your company is moving in their own direction, you can be sure of one thing: none of you will be moving forward together. The key to a successful social media strategy for any organization...
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Podcasting beats cold calling
Podcasting has seen a resurgence in the last year that may have put it on your business’s radar. And you should be considering a podcast for your business. At last year’s Social Fresh Conference, we started an...
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3 tips for getting your audience to digitally pay attention
My good friend Faris Yakob is one of the smartest marketing and advertising folks you’ll ever meet. I just finished reading his book, Paid Attention, and I highly recommend it for anyone who runs a business or works...
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The best way to convert your Youtube viewers
YouTube is becoming more important as brands look to expand the use of video as a quality engagement opportunity. LEGO is a great example of a brand invested in YouTube and is consistently growing a large video...
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Win A VIP Trip To Social Fresh Conference 2015
Contest is closed. Thank you to all who shared, interacted, and participated. Our Grand Prize winner is announced below… Congratulations to DANIELL HUBNER for winning the Social Fresh 2015 Grand Prize Full VIP Scholarship! (Winners of the bonus...
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Want to speak at more events? Consider these 6 tips from a speaker and conference veteran
I have spoken at dozens of events around the world. I’ve also planned dozens of events. I work on both sides of this industry and I want to help you speak at more conferences. Every year, with...
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Stop creating content that doesn't convert
The Kapost blog has a great post by Laura E. Peterson on creating what they call “brilliant microcontent” from a stable of Pillar Content. A content pillar is, from KaPost, “a substantive piece of content on a...
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3 Snapchat marketing fundamentals for brands
Our friends over at Firebrand Group just came out with a new free ebook on Snapchat called the Marketer’s Guide to Snapchat. If your brand is just getting started on Snapchat, thinking about jumping in, or...