CEO and founder of Social Fresh, the social media education company. Jason is a social media consultant, a social media speaker and industry analyst. He consults with corporations and agencies on social media strategy, building community, and influencer outreach.

If you are a social media agency, send me a message on Twitter (@jasonkeath) to be added to my ongoing list.

334 articles posted

  • The True Value of How and When to Measure ROI

    Helping People Tell Their Stories Brandon Andersen (@Andersenology), a veteran speaker from Social Fresh Conference, is this week’s special guest, hailing from Florida where he serves as Director of Marketing for Cision. He leads their US marketing...

  • A Life-Saving Social Media Lesson From the Weather Channel

    The Intersection Between Weather and Social Media Jennifer Watson (@JWatson_Wx) joins the Social Toolkit from The Weather Channel (@weatherchannel) where she currently serves as Content Producer. After having been forced to participate in social media by...

  • Buffer's Blogging Secrets

    Buffer Blogs Best Kevan Lee (@KevanLee) joins the Social Toolkit from Buffer, an app that rolls all of your social media profiles into one program, allowing you to control them all at the touch of a...

  • Learn from HP's secret 50/25/25 content promotion rule

    Creating content is a challenge all on it’s own. And because of that, we often forget, postpone, or put off content promotion and distribution. While speaking with Paula Berg recently, the Digital Communications Lead at HP, on the...

  • Consider tweeting fewer links

    Twitter use to be so cool. It was a water cooler conversation everyday. A chat room you never wanted to leave. And then it wasn’t. I still love Twitter. But anyone who has been on the...

  • The 3 most overlooked social media strategy steps

    If every piece of your company is moving in their own direction, you can be sure of one thing: none of you will be moving forward together. The key to a successful social media strategy for any organization...

  • Podcasting beats cold calling

    Podcasting has seen a resurgence in the last year that may have put it on your business’s radar. And you should be considering a podcast for your business. At last year’s Social Fresh Conference, we started an...