CEO and founder of Social Fresh, the social media education company. Jason is a social media consultant, a social media speaker and industry analyst. He consults with corporations and agencies on social media strategy, building community, and influencer outreach.

If you are a social media agency, send me a message on Twitter (@jasonkeath) to be added to my ongoing list.

329 articles posted

  • What Is Gamification and How Does It Support Marketing?

    The Gamification wiki gives us a pretty good starter definition, “Gamification is the use of game design thinking for non-gaming applications” or for our purposes, using game design thinking for marketing your business. The Oxford English Dictionary even...

  • How To Use Ego For The Good Of Marketing

    It is that time again freshmakers. Sit your children down around the fire, serve up some hot cider, some smores, and turn the phonograph on low. Your next Get Real with Spike video just landed (@spikejones). In...

  • When Is The Best Time Of The Day To Blog?

    Great content gets shared. Right? But does the time and day that you publish that great content affect how much it gets shared or how many times it gets viewed? We have looked at best times to...

  • What Are Your Biggest Social Media Pain Points?

    At Social Fresh our purpose is to help marketers use social media to build better businesses. We do that here on the blog, through our online webinars and Academy, and at our social media conferences. So...

  • Community Manager

    Calling All Community Managers

    A year ago we created a survey to find out, among other things, how much money community managers make. The average salary a year ago of community managers surveyed was $61,800 a year. Not bad. That...

  • Top 10 New Social Media Tools from 2011

    One of the most popular articles I wrote in 2011 was a recap of the hottest social media apps in 2010. In an ecosystem where dozens of new social networks, apps, and services are created each...

  • Coca-Cola Gets Their Tumblr On

    Coca-Cola joined Tumblr right after Christmas with their new photo focused blog titled “Happiness Is“. This is in addition to Coca-Cola’s very established presence on top social networks Facebook (37 million fans), Twitter (420k followers), and...

  • Getting Started With An Editorial Calendar

    Originally published on Blaisegv.com (edited by socialfresh.com) Last week we covered the many benefits in working with an Editorial Calendar when managing an online community. In this article I will explain how to actually develop this calendar, provide examples...

  • 5 Benefits Of An Editorial Calendar

    Originally published on Blaisegv.com (edited by socialfresh.com) In the intense world of managing an online community, it’s easy to make grandiose plans but far harder to stick to them. Exciting events and milestones come and go, but it’s...

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