As the CEO and founder of Social Fresh, Jason is the lead analyst and consultant for all Social Fresh brand clients. Jason has 15+ years of experience as a marketing leader and focuses on how to help brands be more creative with their social media. Jason is regularly featured as a keynote speaker on social media and is regularly quoted as a social media expert by the NY Times, MSNBC, USA Today, and more.
Twitter is continuing to grow and increase its impact beyond Justin Bieber fans and social media marketers. We have known for a while now the the impact of Twitter reaches far beyond the social network itself....
Originally published at Social Commerce Today (edited by Social Fresh) So we know that the principle reason that people interact with businesses and brands on Facebook is to get offers (PDF link). Hertz is hoping Facebook users share their...
Appleton Estate Rum USA, and their agency The Archer Group, Facebook Ads to increase brand awareness and fan engagement by more than 100 percent. This campaign ran from September 6, 2011 to October 7, 2011 and focused on...
Originally published on Social Commerce Today With its emphasis on friend-to-friend sharing, this bodes well for social commerce. For example, when we are uncertain about what to buy, it’s common for us to depend on the...
Originally published at Simply Measured Do you remember what conferences were like before Twitter? It seems that events are now defined by live streams, hashtags, Tweeting, and check-ins. This constant stream of public sharing amplifies events far beyond the people wearing...
Originally published on Social Commerce Today What is the value of a Facebook share and how does it compare to Twitter? Those are questions online event service Eventbrite asked in 2010 and came up with the following numbers:...
We have been testing out one of the first Pinterest services, Pinerly, during their private beta. The service is somewhat limited until Pinterest releases an official API, but they are working around that challenge to offer...
Facebook advertising is often the largest part of many social media marketing budgets. And yet, the education available on the topic is lacking. There are lots of marketers out there testing what works and what doesn’t, but...
Originally published on Social Commerce Today Trendy shoe brand Skechers will soon launch a rewards loyalty program to incentivize customers to write reviews in exchange for points, which can then be redeemed as discounts on future purchases. This new initiative, set...
Facebook Timeline rolls out to all pages this week. We already put together some great Facebook Timeline cover examples from early adopter brands. But, beyond the cover, a big part of the change is a new...
