As the CEO and founder of Social Fresh, Jason is the lead analyst and consultant for all Social Fresh brand clients. Jason has 15+ years of experience as a marketing leader and focuses on how to help brands be more creative with their social media. Jason is regularly featured as a keynote speaker on social media and is regularly quoted as a social media expert by the NY Times, MSNBC, USA Today, and more.

339 articles posted

  • Top 7 Social Strategy Mistakes According To The Experts

    When social media campaigns fail, we all lose. And often social marketing efforts could be wildly more successful if a few simple fundamentals were given more attention early on. To help provide a roadmap for those...

  • Altimeter 7 Success Factors

    The 7 Success Factors For Social Business [RESEARCH]

    88% of of social strategists, according to Altimeter Research, are not confident that their social plans look beyond the next 12 months. And 66% of them have not connected their strategies to business outcomes. Umm, Houston,...

  • Twitter analtyics

    New Twitter Analytics, 10 Quick Metrics You Can Use Today

    Twitter recently opened up their analytics product to anyone with a Twitter login. Previously it was reserved for Twitter ad customers only. UPDATE: This is still rolling out slowly to all Twitter users. Most have access, but...

  • Does Your Content Mean Anything?

    Content marketing is the new happy, fuzzy, buzz word for digital marketing. Here is a glimpse at the growth of the term ‘content marketing’ being searched for on Google over the past few years. It is no...

  • know when to use a Facebook promoted post

    This Is When You Should Use Facebook's Promoted Posts

    The smart folks over at Convince and Convert put together the awesome image below which outlines a clear set of rules for knowing when to use Facebook’s promoted post feature. This is a great best practice...

  • The Influence Hierarchy

    Influence is like the Simpsons. Meaning, whether you love it or hate it, influencer marketing is the social media topic that will never die. Why? Because it is a mythical, wonderful, tool that many of us view as...

  • Social Fresh Insights

    Social Fresh Insights, March 27

    You might have heard rumors. You have probably been stockpiling canned goods so you don’t have to leave the house. Yes, it is true. A new season of Mad Men is...