Does Your Content Mean Anything?
Content marketing is the new happy, fuzzy, buzz word for digital marketing. Here is a glimpse at the growth of the term ‘content marketing’ being searched for on Google over the past few years. It is no...
CEO and founder of Social Fresh, the social media education company. Jason is a social media consultant, a social media speaker and industry analyst. He consults with corporations and agencies on social media strategy, building community, and influencer outreach.
If you are a social media agency, send me a message on Twitter (@jasonkeath) to be added to my ongoing list.
334 articles posted
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This Is When You Should Use Facebook's Promoted Posts
The smart folks over at Convince and Convert put together the awesome image below which outlines a clear set of rules for knowing when to use Facebook’s promoted post feature. This is a great best practice...
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Breaking Down GE's Social Media Success [INFOGRAPHIC]
We have featured GE a few times for their great content marketing and social media success. They are a B2B brand, but because of the scale of their products, their marketing is more similar to that...
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The Influence Hierarchy
Influence is like the Simpsons. Meaning, whether you love it or hate it, influencer marketing is the social media topic that will never die. Why? Because it is a mythical, wonderful, tool that many of us view as...
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Social Fresh Insights, March 27
You might have heard rumors. You have probably been stockpiling canned goods so you don’t have to leave the house. Yes, it is true. A new season of Mad Men is...
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What If Mad Men Was About A Social Media Agency?
Mad Men, one of my favorite TV shows, comes back on April 7th and I am pretty psyched. Mad Men is based in the golden age of Madison Avenue. When creativity and money flowed like bourbon...
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10 Top Social Media Conferences For Marketers
Whenever someone asks me what social media conference they should attend, I turn to my personal list of my can’t miss events. Clearly I recommend our events first, but sometimes the timing or the type of event...
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Is the Harlem Shake Stupid?
The answer is yes. Yes it is stupid. And the internet loves stupid. All of us. I”m looking at you. And it”s ok. Really it is. The Harlem Shake viral video trend that is almost done blanketing the...
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Does Your Social Media Team Stack Up To These Stats? [REPORT]
Recently, Ragan, a PR publisher, partnered with NASDAQ OMX Corporate Solutions to produce a survey that details the social media profession in the corporate world, non-profits, and government. This survey was created to answer the most...
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How @AmazingAvocado Increased Their Twitter Followers By 31 Percent
Avocados from Mexico used a very valuable insight in their recent Super Bowl Twitter giveaway that increased their Twitter follower base by 31% in two days. Americans buy a lot of food for the Super Bowl,...
