As the CEO and founder of Social Fresh, Jason is the lead analyst and consultant for all Social Fresh brand clients. Jason has 15+ years of experience as a marketing leader and focuses on how to help brands be more creative with their social media. Jason is regularly featured as a keynote speaker on social media and is regularly quoted as a social media expert by the NY Times, MSNBC, USA Today, and more.
When social media campaigns fail, we all lose. And often social marketing efforts could be wildly more successful if a few simple fundamentals were given more attention early on. To help provide a roadmap for those...
Instafax should exist. If it doesn’t already. Am I right? For now… it is becoming obvious that Instagram is the future of social media, for better or worse. Folks are taking #petselfiez. If you really want...
A friend of mine, who does not work in social media, saw one of the taglines we use for Social Fresh conferences “the social media conference you’ve always hoped for” the other day and asked...
88% of of social strategists, according to Altimeter Research, are not confident that their social plans look beyond the next 12 months. And 66% of them have not connected their strategies to business outcomes. Umm, Houston,...
Twitter recently opened up their analytics product to anyone with a Twitter login. Previously it was reserved for Twitter ad customers only. UPDATE: This is still rolling out slowly to all Twitter users. Most have access, but...
Content marketing is the new happy, fuzzy, buzz word for digital marketing. Here is a glimpse at the growth of the term ‘content marketing’ being searched for on Google over the past few years. It is no...
The smart folks over at Convince and Convert put together the awesome image below which outlines a clear set of rules for knowing when to use Facebook’s promoted post feature. This is a great best practice...
We have featured GE a few times for their great content marketing and social media success. They are a B2B brand, but because of the scale of their products, their marketing is more similar to that...
Influence is like the Simpsons. Meaning, whether you love it or hate it, influencer marketing is the social media topic that will never die. Why? Because it is a mythical, wonderful, tool that many of us view as...
You might have heard rumors. You have probably been stockpiling canned goods so you don’t have to leave the house. Yes, it is true. A new season of Mad Men is...
