As the CEO and founder of Social Fresh, Jason is the lead analyst and consultant for all Social Fresh brand clients. Jason has 15+ years of experience as a marketing leader and focuses on how to help brands be more creative with their social media. Jason is regularly featured as a keynote speaker on social media and is regularly quoted as a social media expert by the NY Times, MSNBC, USA Today, and more.

339 articles posted

  • stop hate for profit logo

    Facebook Boycott: How To Pivot Your Ad Dollars #StopHateForProfit

    Facebook’s 3 billion monthly users is larger than any country, organization, or religion in the history of humanity. With that size comes influence. And responsibility. Social networks, Facebook especially, have a responsibility to reduce their negative impact...

  • The Social Media Technology Pyramid

    What makes each social network different is the type of content created, how that content is created, and why that content is created. Consumers share a large variety of content for different reasons on different social...

  • Seek Surprises in Your Instagram Data

    At our 2015 conference, I talked on stage about the large shift we were seeing in Instagram becoming the most important social network for brands going forward. In large part, that is still true today. On...

  • facebook stories double stacked - nicole dalonzo

    Facebook Is Testing Two Rows of Facebook Stories

    Facebook has been very clear. They see stories as the future of social media. In 2017, Facebook added stories to the top of the app’s home screen. And every day since then, they’ve worked to get...

  • Are "stories" really the future of social media?

    Snapchat launched to the world in 2011 as a weird sexting chat app. Remember that? Then in 2013, Snapchat gifted the world with stories and changed social media forever. Last quarter Zuckerberg and company reported that Facebook “stories”...

  • Win A VIP Trip To Social Fresh 2019

    Contest is closed. Thank you to all who shared, interacted, and participated. Winners have been contacted via email. Congratulations to Betsy Howard for winning the Social Fresh 2019 Grand Prize Full VIP Prize! (Winners of the...

  • The MAU - A Dying Social Media Metric

    MAU, or Monthly Active Users, has been the main metric by which we measure the health and growth of social networks since before MySpace thought Facebook was just some college fad. It’s been the best...