Gregory Ciotti is the founder of Sparring Mind and the marketing guy at Help Scout.
When it comes to converting more customers… The “secret” to more sales is as simple as understanding just what your buyer wants (and expects) from your business. We are all different, but in many instances our brains...
How well do you know your customers? It can be a tough question to answer. Fortunately, business owners have a few great tactics at their disposal. Outside of customer surveys, entrepreneur’s can utilize research in social...
In the social media world, it always seems like the “sexy” entrants get all of the attention. It’s easy for people to talk about things like Pinterest; it’s image focused, it’s beautifully designed, and it’s easy...
