David King is the founder of Ethical Wiki, a professional services organization that helps companies improve Wikipedia ethically by offering content, requesting corrections and discussing controversies. Learn more at ethicalwiki.com or read our eBook on Wikipedia & marketing.

26 articles posted

  • Why Wikipedia Needs Marketers

    Wikipedia’s About page says articles are written by anonymous internet volunteers “without pay”. Yet salaried marketers with the right policies, guidance and expertise can fill a crucial content gap for Wikipedia. Consider some data about Wikipedia Wikipedia is...

  • Why Wikipedia is More Important than Twitter

    How many marketing organizations have really established a methodology to prioritize social media channels like Facebook, Twitter, or blogging? Hype inspires excitement, inflated expectations, and – unfortunately – guides our hand. But shouldn’t we be prioritizing resources based on ROI, customer...

  • 3 Ways for Marketers to Handle Disputes on Wikipedia

    If you’ve read the prior posts on Wikipedia for marketing, you may be getting a pretty good idea on how to make positive contributions to Wikipedia that will benefit the brand, readers and the editorial...

  • FAQ: Creating Wikipedia Policies For Your Company

    This post is part of our series on Wikipedia for Marketing My biz-dev counterpart in California has discovered quite a few companies in the last few weeks that have established policies set by corporate legal, governance...

  • 4 Steps to Writing a Corporate Wiki

    This post is part of our series on Wikipedia for Marketing In this post I’d like to give marketers a few tips on how to write or improve an article on their company, while following Wikipedia’s...

  • Wikipedia for Marketing, Should Your Business Use It?

    This post is part of our series on Wikipedia for Marketing How can I use Wikipedia to market my small business? A common question in Wikipedia webinars and workshops with an unpopular answer. The answer is, you don’t. It’s my...