David King is the founder of Ethical Wiki, a professional services organization that helps companies improve Wikipedia ethically by offering content, requesting corrections and discussing controversies. Learn more at ethicalwiki.com or read our eBook on Wikipedia & marketing.

26 articles posted

  • fox-entertainment-group-wikipedia

    85 percent of brand pages on Wikipedia need improvement

    Wikipedia articles define our company’s brand, heritage, leadership and culture for the internet. They’re important. But Wikipedia has thousands of them and about four million articles in all. According to a new study published today, 90 percent...

  • Bill Gates

    Lessons from Microsoft's Wikipedia Participation

    I bumped into Rick Jellifire on Wikipedia. The one that made headlines in 2007 for accepting an offer to get paid by Microsoft to contribute to Wikipedia. He was upset about the media’s depiction of his Wikipedia...

  • 9 Things Wikipedia Can Teach You About Content Marketing

    Think about it. Wikipedia articles on a company get more views, shares and syndication than the company fact sheet. The Wikipedia article on your executive get more eyeballs than the company-written bio. Even the Wikipedia articles...

  • Why Bias Makes Wikipedia Neutral

    We should all take a moment to marvel at Wikipedia. People of every age, gender, ethnicity, social-economic class and political affiliation are stripped down to anonymous usernames – the ultimate level playing field. Behavior, compliance with the...

  • 19 Examples of Sucky PR Edits on Wikipedia

    I recently reported on a new initiative called Corporate Representatives for Ethical Wikipedia Engagement (CREWE), a group of PR professionals trying to sort out a better arrangement with Wikipedia. And I’ve been trying to figure out...

  • Jimmy Wales and Public Relations Face Off

    The last few days have been eventful for a niche community of Wikipedia editors. A Wikipedian for hire (like me) removed negative commentary about his client on Wikipedia under the guise of enforcing policy, rallied...

  • 86% of Company Wikipedia Pages Are Incomplete [INFOGRAPHIC]

    Being a Wikipedia consultant is like being a political ambassador between two countries with often competing interests. Finding the areas where a company’s interests are aligned with Wikipedia’s is key to peaceful collaborations. But what does the...