Long term success in any business endeavor, social media or otherwise, requires a good foundation. We can talk tactics like listening, post frequency & timing, and tools all day long, but first let’s look at what makes for a...
David helps organizations rethink and rework their marketing and brand strategies. He is co-founder of the marketing firm West Hall Media and is also an Adjunct Professor of Digital Marketing and Social Media at Greensboro College.
2 articles posted
Social media has its own dialect, maybe its own language. It doesn’t talk the same as television, radio, or print media. Those platforms only communicate in one direction. Have you ever had a conversation with an ad...