Why you should be marketing on Yo right now
Widely known as the most useless app of 2014, Yo has emerged from it’s shell and you should be marketing on it already. Most people still think Yo is about sending a simple Yo to your...
18 articles posted
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New Data Shows Facebook's Traffic Levels on Thanksgiving and Black Friday
Facebook recently unveiled a new metric in the API that enables us to study when a Page’s fans are online. We anonymized and aggregated a 1,000 Facebook Pages to take a look at their activity levels...
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Posting Content From Mobile Shows Higher Facebook Engagement
Facebook users are publishing content via their mobile devices at an ever increasing rate. Facebook has over 800 million monthly active mobile users, with that number continuing to grow. However, there haven’t been many new ways...
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Should You Ask For Facebook Likes or Shares?
I was recently asked “Is it smarter to ask your fans to Like or Share your Page’s content?” The source of the confusion stems from the Weight of the two objects and which object tends to...
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Facebook Changed How Links Are Displayed — This is bigger than you think
While most of the industry has been focused on Facebook’s new Graph Search, a quiet and new change to Facebook has taken place. Facebook has expanded the size of the thumbnail images for Links. At first,...
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Is This The Facebook Search We’ve Been Waiting For?
Finally. Facebook has finally announced the beginning of their search conquest. Although officially in beta, yesterday Facebook unveiled Graph Search. Consider this the “big bang” of the social search. What is Graph Search? Graph Search currently enables users to now...
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The Simple Reason Facebook Pages Are Losing Reach: Negative Feedback
Over the past month or so, everyone has been complaining about getting less reach on Facebook. That the algorithm has changed. And that Facebook is now a pay to play system. Changes have definitely taken place....
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Facebook Unveils "Pages" Feed – Does it actually help brands?
A few interesting things have taken place in the past few days. Here’s is a quick news cycle update: Oct 26th: Mark Cuban Tweets disdain regarding Facebook Nov 12th: Josh Constine at TechCrunch reports discovery of “Unfiltered Feed” Nov 12th:...
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Is Facebook Now Pay To Play?
As Facebook continues to grow as both a marketing platform and a business, marketers increasingly begin to look at Facebook as a Pay to Play model. However, as with many things in this world, it’s not...
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How to Diagnose and Survive the Current Facebook Reach Drought
Over the past few week or so there have been a lot of rumors about Facebook decreasing Pages’ Reach. My team at EdgeRank Checker released a quick study looking at how Pages have been impacted by this suspected change if you...