Lyell E. Petersen

“Lyell Petersen is 93octane, an entrepreneur, e-business consultant and leisure travel industry professional. He is also a staunch proponent of the need to develop and manage personal online brands and an avid social media experimenter. 93octane shows up everyday to test the strategies, tools, communities, cultures and ‘rules’ of social media; he’s a reminder that real people and personalities are behind ‘social media.’” – From Taylor Davidson’s “Entrepreneurial Portrait” Series (

1 article posted

  • Bringing Marketing on Foursquare Into Focus

    Foursquare is getting a lot of attention these days, not just because of their meteoric growth, but also for being at the forefront of enabling businesses to market and promote with their location-based service. The...