15 Brands already using Twitter's New Vine App

by Nick Cicero on Jan 24, 2013
See top industry experts speak at Social Fresh 2018 / Dec. 5-7
Where social marketers go to get inspired. Speakers include BET, American Cancer Society, 5/3 Bank, Duke University, Sallie Mae, IBM, Darden, Georgia State University, Chris Brogan, Brian Fanzo, Ekaterina Walter, and more.
>> Reserve your seat today

Vine from TwitterTwitter launched Vine yesterday. One of several apps that could be described as the Instagram of video, Vine captures 6 seconds of video snippets that you can edit together and publishes your creation to Twitter or Facebook.

Dom Hofmann (@dhof), Co-founder and GM of Vine, describes the service as being “about abbreviation — the shortened form of something larger. They’re little windows into the people, settings, ideas and objects that make up your life. They’re quirky, and we think that’s part of what makes them so special.”

Animated much?

Vine animations remind us very quickly of the animated gif resurgence that the web has seen over the last year or two.

Vine itself is an iPhone app right now (download here). Which means that Twitter now has two mobile apps, joining Facebook as social networks with multiple mobile apps. Although you do not need a Twitter login to use Vine.

It seems certain that the future of accessing social networks will live in a multi-app ecosystem.

Yesterday, Twitter users began to flood the service with their “#firstpost” on Vine. The service has been trying to keep up with the demand, but so far there seems to be strong interest in the app.

Age of Expression

Similar to Instagram, Vine is accessible. It allows people who may not be familiar with video production at all to play director. The app allows you shoot multiple video clips and edit them together (very short clips of course to fit in 6 seconds). Just as Instagram makes us all think we are amazing photographers, Vine might make us think we have director skills.

Vine is definitely an artistic opportunity for brands. If social networks truly are becoming Expression Engines, Vine is a very interesting outlet for those expressions, for both businesses and consumers.

We did a quick search to gather some of the Vine clips that businesses have been posting to Vine throughout the first day. Media companies were first to jump on board. But it is also clear that any brand of any size can quickly download and use the app.

What do you think the over/under is on how long it takes for us to see the first promoted Vine?

15 Brands Using Vine

Pro Tip: Click a Vine animation to stop it.

1. NBC News

 

2. The Daily Beast

 

3. UpDesk

 

4. MSNBC

 

5. Thinkmodo

 

6. Buzzfeed

 

7. KFOX News El Paso

8. The Barbarian Group

 

9. CNN Espanol

 

10. Birmingham City Football Club

 

11. Cell Journalist

 

12. Internet Strategies

 

13. Al-Monitor

14. Imaginate

 

15. Tech

 

Bonus: Red Vines

Post Author

Nick Cicero is the Editor at Social Fresh and a Digital Marketing Consultant. Formerly of Expion and Livefyre, Nick has experience building social campaigns for Sony PlayStation, Winn-Dixie, Eminem, Teen Vogue and more. He’s a fan of playing...