Brands Take Over Social Media with Marriage Equality Posts
by Jason Keath on Jun 26, 2015
Today is a big step in our march toward equality. Gay and lesbian couples now have the right to marry, just like anyone else. #LoveWins
— President Obama (@POTUS) June 26, 2015
Today the Supreme Court ruled in favor of marriage equality. They declared that the U.S. Constitution requires states to license and recognize same-sex marriages, making marriage equality officially the law of the land.
This ruling reflected a fast growing trend in support of LGBT rights by the majority of US citizens, and, increasingly, many brands and businesses.
The White House immediately had a new profile photo ready.
And several brands took the opportunity to celebrate today’s ruling on social media. Below are a few of the highlights.
It’s worth mentioning, that one of the original and most prominent brands supporting LGBT rights with a social media statement is Oreo. We wrote about Oreo’s “Pride Cookie” in 2012 as our most innovative social campaign of the year.
It was the first post from 100 hundred days of their Daily Twist campaign, and at the time a very bold statement for such a public brand.
Today, it is much less controversial and many brands are taking Oreo’s original “Pride Cookie” post as inspiration for their support of the SCOTUS marriage equality ruling.
If you have seen any other great examples of brands supporting marriage equality on social media today, please share the image and link in the comments.
1. Refinery29
#SCOTUS didn’t let us down – gay marriage is legal nationwide! ❤️💛💚💙💜 #equality
A video posted by Refinery29 (@refinery29) on
2. JetBlue
3. Bravo
Life isn’t all diamonds and rosé, but today it is. #PrideByBravo
A photo posted by BravoTV (@bravotv) on
4. Ben and Jerry’s
LOVE wins!!! #LoveIsLove #MarriageEquality pic.twitter.com/Myt9cwFB7d
— Ben & Jerry’s (@benandjerrys) June 26, 2015
5. FreshDirect
A photo posted by FreshDirect (@freshdirect) on
6. American Airlines
We’re on board. Diversity strengthens us all & today we celebrate #MarriageEquality & the landmark #SCOTUS decision. pic.twitter.com/gqej2xMzIU
— American Airlines (@AmericanAir) June 26, 2015
7. Game of Thrones
Be proud. #equality #SCOTUSMarriage pic.twitter.com/W0wC7rUjDT
— Game Of Thrones (@GameOfThrones) June 26, 2015
8. Hilton
9. Target
Here’s to having, holding and marrying who you love. #takepride #SCOTUSMarriage pic.twitter.com/8NLGee0Rl0
— Target (@Target) June 26, 2015
10. Hillary Clinton
11. Chobani
🌈 #LoveWins #LoveThisLife #Proudly
A photo posted by Chobani (@chobani) on
12. Maytag
Here’s to finding the one who completes you. #SCOTUSMarriage pic.twitter.com/Ox1WB3WCL1
— The Maytag Man (@TheMaytagMan) June 26, 2015
13. Gap
Equality is always in style. We’ve been proud supporters since #1969. #LoveWins #Pride2015 #LetsDoMore pic.twitter.com/nnpQZ3tIEH
— Gap (@Gap) June 26, 2015
14. Jello
J-E-L-L-O is for everyone. So is L-O-V-E. #DecisionDay #Pride pic.twitter.com/xw4pHTcodF
— JELL-O (@JELLO) June 26, 2015
