Brands can now schedule Tweets through Twitter Ads

by Nick Cicero on Oct 16, 2013
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twitter-advertising-logoBusinesses can now schedule their tweets up to a year in advance thanks to a new tool released to the Twitter Ads Dashboard yesterday.

The tweet scheduler tool offers the ability to create two types of tweets:

Organic tweets, or native content posted on Twitter delivered to your brand’s followers that is not promoted.

Promoted-only, tweets scheduled and delivered to users targeted in a Keyword Promoted Tweets campaign; not delivered to any of your followers.

In addition to allowing users to write their own tweet, they’ve also added the ability to upload photos, location, and even attach promoted Twitter Cards (with surveys and lead gen cards) from this dashboard as well.

For small business owners and marketing agencies, scheduled Tweets offers the ability to plan their content ahead of time. While at first glance some brands might see this as an competitive option to services like Hootsuite, Socialflow or even Twitter-owned Tweetdeck, the tool is really a lightweight scheduler designed to assist ad buyers who want to set up their paid campaigns in advance, and lacks the monitoring capabilities of other social media management systems. Facebook offers a similar feature to their advertisers as well to schedule posts for promotion.

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While this is a convenient tool for brands, especially those with serious staffing and budget concerns, there is still no substitute for the human touch and awareness.

Today’s push for real-time relevancy is creating more marketing #fail moments than ever before, and brands on the wrong end of those accidents can see all their work set back months.

Are you scheduling your posts in advance? What tool are you using for your social media management? Leave us your favorites in the comments below.

Post Author

Nick Cicero is the Editor at Social Fresh and a Digital Marketing Consultant. Formerly of Expion and Livefyre, Nick has experience building social campaigns for Sony PlayStation, Winn-Dixie, Eminem, Teen Vogue and more. He’s a fan of playing...

  • Veronica S.

    Pretty cool! While I don’t have a budget for twitter ads, I’ll continue to use TweetDeck for the scheduling of tweets to my followers. I think it is great to offer this option for advertisers though. It can help social media teams stay organized.

  • Hi Nick. Great article! I’m using Buffer to schedule my content at the best possible times. My favourite feature of Buffer is the analytics. For example, when I share content on Twitter, Buffer tracks the performances of my content and report all clicks, retweets, mentions, reach, and favourite. Each data is updated in real-time, so I can immediately monitor the interaction of each update and the best types of content for sharing on Twitter.

  • Amaresh Choudhary

    As per I checked we can schedule the tweet, free of cost.

  • Awesome stuff, Nick. Seems like a tool that would be pretty helpful for parallel scheduling with a content calendar as well. Anything that helps me with planning content as far in advance is great in my book. What’s the time investment on getting targeted tweets scheduled? (hopefully months in advance)