Been There Done That – Just Ask Foursquare
Been There, Done That
For those of us over the age of ten, you might remember a time before Facebook photo albums, tweets, et al. Heck there was even a time before the internet reached the masses. We’ll call this time, B.N. (Before Netscape)
It was a dark and primitive age, but believe it or not, people still traveled. And yes, people still liked to brag about all the places they went and the things they did while they were there.
In place of status updates we actually bought mugs, postcards, and other souvenirs marking the places we’d been. Hence the saying “Been there, done that, bought the t-shirt.”
Real Time Sharing
Today you and I don’t have to wait until we get back to work or school the next week to update our friends on all the cool stuff we did on vacation. In fact, we don’t have to wait at all. Thanks to social media we’re more often updating our friends in real time:
Our collective status updates have become a form of social currency we use to announce to the world we are doing fun and interesting things. We saw this trend first arrive on the seen with this rise of social networks, c. 2004.
But with the explosion of mobile smart phones and mass adoption of GPS, geo-location has now changed the game.
Maybe you scored some last minute tickets to the Lakers/Celtics game. Or perhaps you’re partying like a rock star in Vegas with some college buddies. Either way, you’re having the time of your life and there’s only one more thing to do: virtually share that fact with all of your friends back home.
Thanks to apps like Foursquare and others you can now check-in to famous stops on your next trip or the neighborhood Starbucks you’ve been trying become mayor at for the last two weeks. And speaking of Starbucks, businesses are beginning to hop on the geo-location train (see 21 Unique Location Case Studies).
What Does This Mean for Marketers?
The question becomes, for marketers, how do we compel consumers to share their venue with pride? What is it that we are saying about ourselves when we virtually brag about our whereabouts and how can brands learn to leverage these location triggers?
We’ve just begun to scratch the surface of what impact virtual bragging about our traveling adventures will have on our lives.
Check back next week when we’ll take a deeper dive into the implications check-ins have on our buying decisions as it relates to where we go and what we do.