BBC iPlayer Ups Their Social Game

by Jason Keath on May 26, 2010

The BBC iPlayer (think Hulu in the UK) has made their site more connected and more social. They have started asking user’s for their Facebook, Twitter, and Microsoft Live profiles (Update: perhaps too aggressively). Their goal is to make the experience of watching TV and listing to radio on the iPlayer a more connected one while also improving the ability for users to share what they like.

The iPlayer is also increasing their Live TV offering and incorporating a new module dashboard similar to iGoogle.

“Everything we’ve done revolves around three concepts – personal, simple and connected.” – Anthony Rose, head of digital media technology at the BBC


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As the CEO and founder of Social Fresh, Jason is the lead analyst and consultant for all Social Fresh brand clients. Jason has 15+ years of experience as a marketing leader and focuses on how to help brands be more...