Are You Using Social Media Tools To Pretend To Care?

by Jason Keath on Oct 20, 2010

Stuart Tracte (@stwo) got some good video today of Brian Simpson (@bsimi) of the Roger Smith Hotel (@rshotel) talking about Community Management.

Brian was summarizing a couple thoughts at the Community Managers NYC Meetup. He focused on using social media tools to better your offline interactions rather than just online conversations.

“We don’t use the tools as a way to pretend. I don’t think anyone should do that. Use them to make your business better.” said Simpson.

How can you do this with your business? How can you look past the tools and bring the benefit to your offline relationships with stakeholders?

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As the CEO and founder of Social Fresh, Jason is the lead analyst and consultant for all Social Fresh brand clients. Jason has 15+ years of experience as a marketing leader and focuses on how to help brands be more...