16 Brands do the Harlem Shake

by Nick Cicero on Feb 15, 2013

Harlem Shake bauerIn case you have been living under a rock for the past week, the Harlem Shake is the meme spreading across the internet like a wildfire.

To catch you up to speed, the Harlem Shake meme involves a lone masked dancer breaking it down to the song “Harlem Shake” by Philadephia-based producer Baauer, while the rest of the scene is oblivious when suddenly as the beat drops the video explodes into a wild uncontrollable dance party.

The ease in which you can create this type of video has created more than 32,000 versions of the dance to appear on Youtube virtually overnight.

Of course brands started to get involved, but what’s neat is watching people try and outdo one another in these videos, which is why we present this epic list of 16 brands doing the Harlem Shake:

1. Pepsi

2. AOL

3. Arizona Diamondbacks

4. RunKeeper

5. Red Bull Racing

6. Ryan Seacrest

7. Livefyre

8. Facebook

9. Google

10. The Daily Show

11. Seamless

12. Hubspot

13. Scoop.it

14. Late Night with Jimmy Fallon

15. KSLA News

16. Maker Studios

Bonus: Sports Illustrated Swimsuit Models

Bonus: McDonald’s

Kudos to these companies for mobilizing their teams and coming up with a creative idea in a short amount of time.

What versions did we miss? What are your favorites? Leave them below in the comments.

Post Author

Nick Cicero is the Editor at Social Fresh and a Digital Marketing Consultant. Formerly of Expion and Livefyre, Nick has experience building social campaigns for Sony PlayStation, Winn-Dixie, Eminem, Teen Vogue and more. He’s a fan of playing...

  • Andres

    You missed Music Choice’s Harlem Shake… http://www.youtube.com/watch?v=yoyweNVXGjQ&feature=share

  • http://twitter.com/Leach24 Ryan Leach

    The Pheonix Suns had a pretty good one that was shot in their team store.

  • http://twitter.com/stephawie StephanieWiriahardja

    Thanks for the compilation, Nick! These are awesome. So fun to just watch companies set themselves loose ;) We certainly had lots of fun doing ours here at HootSuite: http://www.youtube.com/watch?v=1r1OCT6aAMQ

  • http://twitter.com/nickcicero Nick Cicero

    Nice one @twitter-39645469:disqus

  • http://twitter.com/nickcicero Nick Cicero

    Thanks for adding @b8eca035144b1abc0381129257aa2f59:disqus

  • http://twitter.com/sarahehoward Sarah Howard

    Pilot Pen did a rendition too! :)

    youtube.com/watch?v=ZYjXx1MKQYU …

  • http://twitter.com/professorjosh Josh Murdock

    TechSmith – makers of Camtasia, Snagit, and Jing http://youtu.be/ff4JCD4jalI

  • Alec McNayr

    Cast of 21 and Over:

  • http://writtent.com/ Sergey

    that’s just to cool!

  • http://twitter.com/Locanto Locanto Classifieds

    The new Gangnam Style.

  • http://twitter.com/KontheBay Kristin Fehrman
  • http://twitter.com/salinasiu ♥ Salina Siu

    I love Hootsuite!! I don’t see you though, @twitter-39645469:disqus

  • Veronica

    Awesome! We just did at Vocus as well. It’s definitely a great and quick video that features that brands like to have fun, too! http://youtu.be/EFu5kWDa8fo

  • http://twitter.com/ProducerCody Cody Gough

    Here’s ours! Love Social Fresh! http://www.youtube.com/watch?v=pW0M3sacvHc

  • http://www.facebook.com/yoplaitsara Yoplait Sara

    Curious if each of these brands acquired the music rights/license?

  • http://therealtimereport.com/ Tonia Ries

    I love the one that Seaworld San Antonio did: http://www.youtube.com/watch?v=bf8Itx8swpc

  • http://www.socialbakers.com/ Michal Smetana

    We at Socialbakers did one too! Here it is:


  • http://twitter.com/Dianne_Harvard Dianne

    Medifast did a pretty cool video using their Medifast Shakes! Very fitting:) http://www.youtube.com/watch?v=cJow7NzPWuo