10 SEO Myths Debunked

by StevePlunkett on Sep 25, 2012
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SEO is dead.

Social Media has replaced SEO.

Tired of all the confusion?

Not sure where to turn for solid advice?

Let’s try to alleviate the fuzziness and get down to brass tacks.

Check out these 10 Social Media and SEO Myths debunked…

1. Search Engine Optimization is something where we get as much information from as many SEO vendors as possible and hand it off to our IT people to do SEO with that info

FALSE: Your IT guy/girl has email issues, security issues, server updates and social media malware on employees computers, i.e., the health of your Information Technology structure as responsibility, this is not their job.

2. Search Engine Optimization has been replaced by Social Media

FALSE: Search is what you use to find what you are looking for in all the social media content. Search will always be around, it will be more important in the future as more stuff is posted online. hello?

3. Social Media has nothing to do with our Brand

FALSE: Social Media IS your brand, online. Unless you are Nickelback, then someone else is your brand on Facebook.

4. Social Media has nothing to do with Customer Service

FALSE: Social Media IS Customer Service. Wait.. your social media doesn’t have a reporting system to customer service? Ut oh.

5. PR Firms should control ORM and Social Media

DEPENDS:  I worked at a PR firm for 6 years, so I know at least one has been for a while, but also know one that doesn’t. ORM utilizes PR, SEO, Social Media and #Mocial, [Mobile Social Networking]. ORM does work without search, social and PR but you also need content, and heavy integration with client’s customer service departments. Oh, It never ends, it’s a consistent battle, daily.

6. Clients don’t get ORM

FALSE: Some do, some don’t, the ones that do, work with you to convert detractors into supporters in search and social media. Done right it works, well. Sometimes too well.

7. Facebook is the only thing I need to do for Social Media

FALSE: I haven’t been on Facebook for a week, I’ve been on Twitter and Google +. Guess what, I’m not alone.

8. Google + is a Ghost town

FALSE: I’ve wasted hours there, reposting other people’s content. It was good content and I didn’t find it on Twitter.

9. Twitter is the new MySpace

FALSE: Facebook is the new MySpace. MySpace was the new Friendster, Friendster was the social website most of us went to after AOL/Prodigy/Compuserve.

10. A “Like” means there is a customer out there passionate about my brand. Nickelback even “likes” us

FALSE: A “Like” is a button push, no more, no less without analytics. Oh, btw, the Nickelback profile was fake.

Post Author

As Senior Search Scientist at Rockfish Interactive (@rockfish), Dallas, TX. Steve is primarily involved in planning, conducting and analysing experiments, either with a definite end use (to develop new products, processes or commercial applications) or to broaden scientific understanding...

  • Gosh, Steve, I disagree with so much of what you’re saying I feel like my hair’s on fire!! LOL Well, except #s 7, 9, 10 and 5 — I’m not sure about #5 except that it is a constant battle. If only I lived closer to you, I’d beg to buy you a beer or two so that we could debate these 10 points.

  • Just followed your post from your Twitter feed and I’m totally amused. Yes, you have great points and I love the humor here, and item #9 made me laugh.. no wonder some folks are complaining that they get weird likes and comments in other languages on promoted posts.

  • Dear Steve:

    I will say this: “OMG, you nailed it!” I’m so glad to have read your article.

    I particularly like points 7 to 10, which are my personal pet peeves.

  • Thanks =)

  • Thanks

  • Thanks =)

  • interesting.

  • Stacie

    SEO and social media are two parts of a whole. You can’t have one without the other (great, now the Married with Children theme song is playing in my head…). Anyway, these two skills go hand-in-hand. And for those companies who still don’t understand this, they are missing out, especially with Google+.

    Here is a brief video on Why Your Company Needs to Stop Ignoring Google+. I think it really speaks to your point, Steve.


  • Steve Fitzpatrick

    Half of those points have little if anything to do with SEO. The fact that they’re a part of the internet does not equal SEO. Try re-writing the heading to say “2 things about SEO and other random thoughts”

  • Andy Hughes

    Some valid points especially 2 7 8 9 and 10. I feel Social Media hasn’t replaced SEO but expanded on it so now you can’t have one without the other.

  • Son Nguyen

    I think it’s time to use Google + because this social media site allows dofollow link and it’s a part of Google

  • Social is part of SEO now… it’s not the tactics of SEO wait.. those tactics are part of an seo strategy… there are on page optimization tactics for the client’s website that require social media integration… and.. everything above changes budgets SEO and social media are usually in the same bucket.

  • All those are damn true. SEO and Social media are 2 different side but we cannot ignore single one to promote web or brand. But it is true that in the purpode og promoting brand Social Media is playing a important role. But comparing SEO and Social media is totally foolish I think