by Jason Keath on Mar 25, 2020
What makes each social network different is the type of content created, how that content is created, and why that content is created. Consumers share a large variety of content for different reasons on different social...
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by Jason Keath on Mar 12, 2020
Marketing in the age of coronavirus can feel like shouting into the ether. It’s an unprecedented time for many folks (and their business models) to say the least. Fear, stress, and uncertainty is a universal...
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by Jason Keath on Feb 04, 2020
At our 2015 conference, I talked on stage about the large shift we were seeing in Instagram becoming the most important social network for brands going forward. In large part, that is still true today. On...
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by Jason Keath on Nov 26, 2019
Facebook has been very clear. They see stories as the future of social media. In 2017, Facebook added stories to the top of the app’s home screen. And every day since then, they’ve worked to get...
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by Jason Keath on Jun 13, 2019
Snapchat launched to the world in 2011 as a weird sexting chat app. Remember that? Then in 2013, Snapchat gifted the world with stories and changed social media forever. Last quarter Zuckerberg and company reported that Facebook “stories”...
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by Jason Keath on Apr 25, 2019
We tend to think of Facebook, or maybe Myspace, as launching “social media” into the mainstream. And from there the social network was a fully formed concept that we’ve all used for the last 10-15...
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by Jason Keath on Apr 04, 2019
Contest is closed. Thank you to all who shared, interacted, and participated. Winners have been contacted via email. Congratulations to Betsy Howard for winning the Social Fresh 2019 Grand Prize Full VIP Prize! (Winners of the...
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by Mile Živković on Apr 04, 2019
81% of the entire US is online. We’re clicking like, favorite, comment every day. Some of us for hours a day. Because of the diversity of that audience, social media trends are changing rapidly. As a...
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by Jason Keath on Apr 02, 2019
MAU, or Monthly Active Users, has been the main metric by which we measure the health and growth of social networks since before MySpace thought Facebook was just some college fad. It’s been the best...
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by Jason Keath on Mar 28, 2019
Snapchat will turn 8 years old this year. And, to put it simply, the platform is struggling. Am I a Snapchat hater? No. I would love to see Snapchat succeed. We need MORE competition in the social media...
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