by Jason Keath on Oct 06, 2020
There’s a myth that if you design something using a template, that you’re limiting creativity. That templates create repetitive content and miss that… special something. It’s nonsense. Creativity thrives with boundaries. Some of the most creative content...
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by Jason Keath on Jul 22, 2020
It turns out that running a live events company during a pandemic is not optimal. Like many other companies, we had to adapt. In the last week of April, we launched tickets for our virtual...
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by Jason Keath on Jun 27, 2020
Facebook’s 3 billion monthly users is larger than any country, organization, or religion in the history of humanity. With that size comes influence. And responsibility. Social networks, Facebook especially, have a responsibility to reduce their negative impact...
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by Jason Keath on Mar 25, 2020
What makes each social network different is the type of content created, how that content is created, and why that content is created. Consumers share a large variety of content for different reasons on different social...
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by Jason Keath on Mar 12, 2020
Marketing in the age of coronavirus can feel like shouting into the ether. It’s an unprecedented time for many folks (and their business models) to say the least. Fear, stress, and uncertainty is a universal...
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by Jason Keath on Feb 04, 2020
At our 2015 conference, I talked on stage about the large shift we were seeing in Instagram becoming the most important social network for brands going forward. In large part, that is still true today. On...
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by Jason Keath on Nov 26, 2019
Facebook has been very clear. They see stories as the future of social media. In 2017, Facebook added stories to the top of the app’s home screen. And every day since then, they’ve worked to get...
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by Jason Keath on Jun 13, 2019
Snapchat launched to the world in 2011 as a weird sexting chat app. Remember that? Then in 2013, Snapchat gifted the world with stories and changed social media forever. Last quarter Zuckerberg and company reported that Facebook “stories”...
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by Social Fresh on Jun 12, 2019
Branding is essential for every business, especially in your social media efforts. However, more businesses need to focus on the importance of brand continuity. Brand continuity allows you to stay in touch with your target...
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by Jason Keath on Apr 25, 2019
We tend to think of Facebook, or maybe Myspace, as launching “social media” into the mainstream. And from there the social network was a fully formed concept that we’ve all used for the last 10-15...
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