by Jay Baer on Mar 04, 2016
Many companies agree: it’s not easy to hug your haters. But doing so makes business sense. Businesses that answer every complaint, in every channel, every time are businesses that consistently exceed customer expectations. They create advocacy...
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by Jason Keath on Mar 02, 2016
In 2014, we passed the mobile tipping point. There are now more people who own a mobile device in the world than a desktop computer. And that gap is growing fast. Americans spend more than 60%...
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by Jason Keath on Feb 17, 2016
Businesses want to spend more time with their audience in 2016. Spending more time with your audience creates better customer conversions and building customer loyalty. I call this Trust Content. The single biggest tactic that can help your business spend more time with your audience...
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by Jason Keath on Jan 27, 2016
It’s 2016 and you’re doing lots of assessments. What happened in 2015? What is going to happen in 2016? What social network is dead? What new snazzy Snap this or Peach that is something you need to...
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by Jason Keath on Dec 07, 2015
Puppies, Jeans, and Social Media Jamie Simoni (@Jamie Simoni), from American Eagle Outfitters, visits the podcast this week. Serving as their Senior Marketing Manager, Jamie can not only direct you to a great pair of jeans, but...
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by Jason Keath on Dec 02, 2015
On most social networks we post the best and worst parts of our lives—in a highly curated way. We share the highlight reel. This highlight reel effect is even more true for brand accounts. Where curation is...
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by Jason Keath on Nov 30, 2015
Helping People Tell Their Stories Brandon Andersen (@Andersenology), a veteran speaker from Social Fresh Conference, is this week’s special guest, hailing from Florida where he serves as Director of Marketing for Cision. He leads their US marketing...
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by Jason Keath on Nov 23, 2015
The Intersection Between Weather and Social Media Jennifer Watson (@JWatson_Wx) joins the Social Toolkit from The Weather Channel (@weatherchannel) where she currently serves as Content Producer. After having been forced to participate in social media by...
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by Jason Keath on Nov 02, 2015
Buffer Blogs Best Kevan Lee (@KevanLee) joins the Social Toolkit from Buffer, an app that rolls all of your social media profiles into one program, allowing you to control them all at the touch of a...
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by Jason Keath on Oct 20, 2015
Creating content is a challenge all on it’s own. And because of that, we often forget, postpone, or put off content promotion and distribution. While speaking with Paula Berg recently, the Digital Communications Lead at HP, on the...
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