What Brands Must Do to Engage Customers in the Mobile Paradigm


The mobile paradigm is changing marketing along with new consumer behavior and expectations. This white paper discusses the location data challenge and its impact on the social channels through which consumers want to engage with brands.

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David King is the founder of Ethical Wiki, a professional services organization that helps companies improve Wikipedia ethically by offering content, requesting corrections and discussing controversies. Learn more at ethicalwiki.com or read our eBook on Wikipedia & marketing....