social-data-into-revenue

3 quick tips for turning social data into revenue

The term big data is ambiguous and overused. I prefer to talk about audience intelligence. We have more information about our customers, fans, and target audiences today than we could ever hope to understand. It’s easy to get...

Age of Customer_forrester

Tip: The real benefit of "big data" and listening

As marketers we hear a lot about listening, monitoring, and big data. Today’s tip is a preview of our webinar next week with Forrester and Synthesio on helping your social media focus more on the customer (click...

Social Media Alert

22 Social Media Alerts Your Business Should Be Using

One of the easiest ways businesses can take advantage of social media is by establishing alerts that cover a wide range of topics. By doing so businesses can quickly monitor any social media activity about...