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Behind The Scenes With Time Inc's Native Ad Architect #socialtoolkit

The importance of clear labeling in native advertising, in five charts: http://t.co/w1nTp95PZC via @Digiday — Melanie Deziel (@mdeziel) May 8, 2015 Social Toolkit 26: The Merging Roads of Native Advertising and Social Media with Melanie Deziel. Check out the full podcast...

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Is Facebook Losing Ground? #socialtoolkit

71% of American teens use Facebook #smm #socialfresh pic.twitter.com/WCEGcWbE9d — Social Fresh (@socialfresh) April 14, 2015 Social Toolkit 23: Is Facebook Losing Ground? Check out the full podcast below or download it on Stitcher, iTunes, or Soundcloud to listen...

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Tip: 6 Lessons For Building A Highly Engaged LinkedIn Group

Community is a truly under-utilized instrument in the social marketer’s toolkit. Keeping customers and potential customers engaged in conversations that your brand hosts, takes part in, or can learn from is incredibly valuable. Whenever I see a...

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The Top 17 Social Media Acquisitions of 2013

Another year, another several dozen social media acquisitions. How exciting! Twitter lead the way this year with 7 social media acquisitions. Plus they had that little IPO that really put Facebook’s debacle to shame. Yahoo was also...

linkedin marketing

LinkedIn introduces Showcase Pages

Today, LinkedIn introduces a new feature for content marketers, Showcase pages. Showcase Pages are dedicated content hubs enabling businesses to extend their Company Page presence, effectively segmenting audiences and enabling businesses to deliver the best message...

linkedin marketing

The 4 Touch LinkedIn Engagement Strategy

LinkedIn is a great engagement tool. You hear it time and time again, but maybe you don’t believe it. Or maybe you’re just not using it for the right purposes. Whenever people mention LinkedIn I think of connecting...