2-reasons-businesses-fail-at-social

2 Core Reasons Why Businesses Fail At Social

Originally published on Facebook, follow Ted Rubin on Facebook here, or on Twitter here. There are several reasons why I think businesses hamstring their social efforts. 1. Companies Fear Social, Fear the Permanence of the Web First, there’s...

MW-BB850_fake_t_20130423190826_MG

How a Tweet Toppled the US Stock Market in Seconds

Yesterday, social media controlled the stock market . A breaking news tweet was posted to @AP, the Associated Press’s main account, reporting two explosions had gone off at the White House and President Barack Obama was...

Shell social media crisis

Keep Calm and Stay Social: Shell's PR Nightmare

The internet is a double-edged sword. Just as corporations are free to use social media to create communities around their brand, consumers are free to create communities to bring those brands down. This past week, Canadian...