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Stop creating content that doesn't convert

The Kapost blog has a great post by Laura E. Peterson on creating what they call “brilliant microcontent” from a stable of Pillar Content. A content pillar is, from KaPost, “a substantive piece of content on a...

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3 Snapchat marketing fundamentals for brands

Our friends over at Firebrand Group just came out with a new free ebook on Snapchat called the Marketer’s Guide to Snapchat. If your brand is just getting started on Snapchat, thinking about jumping in, or...

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54 Clear Warning Signs That You Work in Social Media

If you’re reading this, you likely work in digital marketing. Join hundreds of your peers at the most advanced social marketing conference of the year at Social Fresh 2015. A few years ago I came clean...

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Check Out How The Today Show Masters Visual Content #socialtoolkit

My view flying with @NYonAir @FlyNYON yesterday. #NYC @OneWorldNYC pic.twitter.com/f3q0eKc01F — Anthony Quintano (@AnthonyQuintano) May 6, 2015 Social Toolkit 27: The Today Show’s Visual Content, with Anthony Quintano. Check out the full podcast below or download it on Stitcher, iTunes,...

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Current State of Facebook Video Advertising #socialtoolkit

Only 10 seconds are needed to increase brand recall by 74% with a @Facebook video ad http://t.co/5TIczZmxRq @Nielsen pic.twitter.com/cpBoxfu6KU — Mixpo (@Mixpo) March 19, 2015 Social Toolkit 21: Facebook Ads and Videos Check out the full podcast below or...

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Simplify Your Content Discovery Process: 4 Expert Tips

Content discovery itself is no longer the challenge. The challenge is discovering unique AND quality content. Sorting through thousands (and sometimes millions) of tweets, posts, and emails each day can be a daunting challenge. Thankfully, Jason Falls seems to always be...

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4 Proven Content Tips To Grow Your Community

Building a community of one demographic is one thing, but building a community of multiple, various audiences is something completely different. It takes a different approach, and at times, a completely different set of skills. Savannah Peterson...

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Tip: 6 Lessons For Building A Highly Engaged LinkedIn Group

Community is a truly under-utilized instrument in the social marketer’s toolkit. Keeping customers and potential customers engaged in conversations that your brand hosts, takes part in, or can learn from is incredibly valuable. Whenever I see a...