content-tips-savannah-peterson

4 Proven Content Tips To Grow Your Community

Building a community of one demographic is one thing, but building a community of multiple, various audiences is something completely different. It takes a different approach, and at times, a completely different set of skills. Savannah Peterson...

Kapost group national presence

Tip: 6 Lessons For Building A Highly Engaged LinkedIn Group

Community is a truly under-utilized instrument in the social marketer’s toolkit. Keeping customers and potential customers engaged in conversations that your brand hosts, takes part in, or can learn from is incredibly valuable. Whenever I see a...

community management

The 4 Core Building Blocks of Community

Last week someone asked me: How do you build a community? I paused. I hadn’t thought about it before. For the past three months, much of my time and focus has been on growing the Product Hunt...

CMX-Summit

5 Reasons You Shouldn't Miss CMX Summit

We’ll be there. Other awesome people will be there. You should probably be there too. But don’t take our word for it. Take all of these words for it…here are five reasons why you shouldn’t miss CMX Summit: 1. The...

Be a Social Media Super Hero by Lisa Peyton

Be a Social Media Super Hero in 2014

Managing your social media communications can be a daunting task. Almost daily I receive an invite to join a NEW social media platform. My inbox is cluttered with updates from Facebook, Twitter, LinkedIn and other online...

community management

The psychology behind membership

Originally published on TheCommunityManager.com Recently I spoke in detail about the theory originally developed by McMillan & Chavis detailing the “sense of community”. The concepts that make up a strong community and why members join or stick around. The...

community management

Real Communities Require These 4 Underlining Factors

Originally published on TheCommunityManager.com Why do people participate in communities? What is it that makes a community exist? They don’t just sprout up for no reason. There must be psychological justifications that explain what it is that brings people...

NASA social

Content Rocket Fuel: How NASA Thinks About Social

We have been desensitized as Community Managers and Strategists — we easily get into the rhythm of doing the same thing every day. Yes, we need checklists, but we also need to inject diversity into the...