Pinterest Marketing Stats [INFOGRAPHIC]

by Jason Keath on Apr 09, 2012

We have been testing out one of the first Pinterest services, Pinerly, during their private beta.

The service is somewhat limited until Pinterest releases an official API, but they are working around that challenge to offer what is essential a Pinterest tracking dashboard. Once an API is available, more robust features are planned, such as scheduling pins.

During their short beta, Pinerly has already started to see some trends on what is now the 3rd most popular social network in the US.

They pulled together the below infographic with some interesting insights for marketers on how to post to Pinterest for better results. A few highlights:

  1. Pinning late at night, past 8pm, is successful
  2. Writing a description for each pin is key
  3. Use popular boards with high subscriber numbers

Pinterest Statistics Infographic

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Post Author

CEO and founder of Social Fresh, the social media education company. Jason is a social media consultant, a social media speaker and industry analyst. He consults with corporations and agencies on social media strategy, building community, and influencer...

  • Kristy Meyer

    Some feedback – the title of this blog isn’t descriptive enough…I thought you might have updates on the # of users on Pinterest. Thanks for the timing info tho!!

  • Jem

    I think you mean ‘typos’ and ‘pinning’.

  • Catherine Warren

    Which trending topics are you referreing to when you say “Pins related to trending topics see an average of 94% increase in click throughs”?