2014 Marketing Statistics Every CMO Should Know [Infographic]
Whether you’re a community manager trying to sell in a new campaign idea, or a CMO continuing to expand your resources, the following infographic from WebDAM Solutions lists 20 (though I count 19) marketing statistics that can help support new marketing campaigns and strategies.
The full graphic is below, but here are a few of the highlights:
- Nearly 25% of the ad market will be internet advertising by 2015
- 78% of CMOs think custom content is the future of marketing
- 67% of B2B Marketers think Event Marketing is the most effective strategy
- Nearly 50% of companies have content marketing strategies
In case you need a 20th statistic, here’s a bonus from last week: Over 36 percent of all brand Tweets contain links. Read more.