What Brands Must Do to Engage Customers in the Mobile Paradigm


The mobile paradigm is changing marketing along with new consumer behavior and expectations. This white paper discusses the location data challenge and its impact on the social channels through which consumers want to engage with brands.

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Steph is currently a community manager at Neiman, a brand conversation agency in Philadelphia. She gets her hands dirty with digital strategy, content creation, & researching emerging trends. Steph also contributes regularly to several industry publications, & has been known...