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Mastering the Digital Channel
You’ve done what “they” recommended: you got the Twitter account or the Facebook page. You blogged all over the place, and pinned things and maybe even made a few YouTube videos. But strangely, the cash registers didn’t ring (not nearly as much as you thought they would). Maybe, you did what lots of people do: you tried harder, you produced more, and you worked on making something (anything?) happen. But it’s not enough and you’re getting a bit frustrated. It’s time to learn how to master the digital channel.
Steph is currently a community manager at Neiman, a brand conversation agency in Philadelphia. She gets her hands dirty with digital strategy, content creation, & researching emerging trends. Steph also contributes regularly to several industry publications, & has been known... View Full Profile →