is a hype-free social media and content strategist & speaker, and author of the New York Times best selling business book Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of Convinc & Convert and host of the Social Pros podcast.

1 article posted

  • Freezer Burns

    Creating Useful Marketing One Frozen Burrito at a Time

    Photo: Jonathan Fredin from Cary Magazine “You are in two businesses,” Joe Pulizzi says. “You’re in the ‘whatever business you’re in’ business, and you’re in the media business.” Greg Ng lives, breathes, sleeps, and eats this dichotomy. But mostly, he eats. Ng...