CEO and founder of Social Fresh, the social media education company. Jason is a social media consultant, a social media speaker and industry analyst. He consults with corporations and agencies on social media strategy, building community, and influencer outreach.

If you are a social media agency, send me a message on Twitter (@jasonkeath) to be added to my ongoing list.

299 articles posted

  • warning signs you might work in social media

    54 Clear Warning Signs That You Work in Social Media

    If you’re reading this, you likely work in digital marketing. Join hundreds of your peers at the most advanced social marketing conference of the year at Social Fresh 2015. A few years ago I came clean...

  • video-ad-share-survey

    Tip: What are Facebook video ads good for?

    Facebook video and Facebook video ads are important for your business. Based on Mixpo’s recent State of Video Ads report, Facebook will overtake Youtube in the next 12 months as the leader in online video ads. But,...

  • bleacher-report-traffic-socialfresh

    Tip: Do not focus on Facebook

    Bleacher Report is one of the most popular sports news websites in the world, so much so that they are competing with the likes of ESPN, CBS, etc. And they are not committed to Facebook, which is...

  • Social Fresh Tips

    Tip: You are not tweeting enough

    I saw a benchmark study recently, from HubSpot, and a couple of their Twitter benchmark stats made me worry. HubSpot surveyed 7,000 of their customers, who I would anecdotally guess are more digitally and social savvy than the average...

  • Kapost group national presence

    Tip: 6 Lessons For Building A Highly Engaged LinkedIn Group

    Community is a truly under-utilized instrument in the social marketer’s toolkit. Keeping customers and potential customers engaged in conversations that your brand hosts, takes part in, or can learn from is incredibly valuable. Whenever I see a...

  • 5-content-curation-secrets-from-scott-monty

    5 Content Curation Secrets From Scott Monty

    Content curation is a game of numbers and filtering. To do it well, to be a depended upon news source for an audience, it also takes an attention to detail and consistency. Making sure the content...

  • Social Fresh Tips

    Tip: Signs of a healthy Twitter account

    Peter Bray (@petebray) did a great data rich post over on the Moz blog last month about what factors relate to an increase in Twitter followers. It is very in depth, with a ton of...

  • top-social-media-acquisitions-2014

    Top 10 social media acquisitions of 2014

    2014 has come and gone, which means quite a few social media companies have done the same. Twitter defended last years leader of acquisitions title with, yet again, 10 notable acquisitions. The leaders are Twitter with 10 acquisitions, Facebook...